KAWS

KAWS

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The Jordan x KAWS capsule collection celebrates these two iconoclasts. It recognizes that behind every game-changer lies the desire to master one’s craft. And, ultimately, it honors the larger-than-life ingenuity of MJ and KAWS. “We look for collaboration partners that meet our standard of greatness,” explains Gemo Wong, Senior Design Director for Special Projects at Jordan Brand. “Street art defies the traditional art canvas and can live anywhere. We look at our footwear design through the same lens, as an artistic expression on the streets. With KAWS, we create new connections and push the boundaries of our design thinking.” Highlighting the capsule is the Air Jordan IV x KAWS. The first ever collaborative product between Jordan Brand and KAWS, the shoe advances Jordan Brand’s experimental mixing of materials by removing the silhouette’s traditional plastic accents and flooding the upper with premium grey suede. The color is a nod to KAWS’ companion pieces, and is punctuated by a glow-in-the-dark outsole. To finish it off, KAWS’ familiar “XX” reads boldly over the heel tab’s classic “AIR” marking.
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